CARNESVILLE, GA (February 23, 2016) – Series officials today announced VP Racing Fuels will be the Official Fuel of the ULTIMATE Battle of the Bluegrass Series beginning in 2016. As part of a multi-year agreement, VP will be the preferred fuel for Ultimate BoB racers and will benefit from substantial brand exposure at race venues and on the series’ digital and social media platforms.
“VP Racing Fuels was one of our very first sponsors” said Stan Lester, President of the ULTIMATE Battle of the Blue Grass region. “Their partnership has been ongoing with the company for years now and we sincerely thank them for their participation in this new region. VP is known throughout the world as the preferred racing fuel in all forms of motorsports with a user friendly and consistent product. It’s the preferred fuel by our race teams in our FASTRAK series and we know it will be here too. The staff at VP makes it easy for our tracks and teams to do business with.”
“There’s a lot of excitement and optimism building for the newly formed Ultimate BOB series and we’re glad to be part of it,” said Jason Rueckert, VP’s Regional Manager-Midwest. “The series is another great platform for our brand, enabling us to promote the superior performance of VP’s fuels to drivers on the track while also raising awareness among the many race fans and performance enthusiasts in Kentucky for our other product lines for the consumer market. We look forward to working with Stan Lester and his team to help grow this new series for years to come.”
Technical questions about fuel selection and tuning can be directed to VP’s Tech Support staff at 302-521-1767 or [email protected]. More information about VP products is available online at VPRacingFuels.com.
About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975. In addition to ULTIMATE BoB, VP is the Official Racing Fuel of FASTRAK, Tudor United SportsCar Championship, World of Outlaws Sprint Cars and Late Models, AMA Supercross, NMRA, NMCA, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.
As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive™ performance chemicals; VP PowerWash™ and more. VP also markets VP PowerMaster® hobby fuels for R/C racing. More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.