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Las Vegas, NV (October 29, 2018) VP Racing Fuels, Inc., one of the most recognized names for racers and performance enthusiasts, is ready to take the green flag when the doors open on Tuesday.

“SEMA attracts people and businesses from around the world,” said Alan Cerwick, VP Racing Fuels President and CEO.  “Thanks to the hard work of everyone at VP, booth #23919 has a reason for just about all of them to come visit and see what’s new at VP for just about everyone who drives or rides.”

This week, VP unveils a total of 14 new products including three new race fuels, and a 2019 Calendar poster starring Constance Nunes from the Netflix series “Car Masters: Rust to Riches.” As a result, VP’s booth # 23919 should be one of the busiest and most popular throughout the show.

“Quality Fuels for Motorsports was our tag line back when VP started,” said Bruce Hendel, VP’s Vice President, North America Sales – Race Fuels & Consumer Products. “Forty plus years later we’re 110% about quality and the evolution of liquid performance. We have new fuels, performance lubricants, and coolants that will make VP the talk of the show so we invite everyone to visit the booth or online and as always, Stay Frosty!”

For more information about VP and its products for racers, enthusiasts, and general consumers visit

About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea, and air since 1975.  VP is also the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, Pirelli World Challenge, PDRA, Rally America, SCORE, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies.

As part of a retail branding program, gas stations and convenience stores across North America are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Classic™ and Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing.  VP’s most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines. More information is available online at
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VP Contact: Bruce Hendel 210.635.7744 x132 or [email protected]