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San Antonio, Texas USA (December 10, 2018) VP Racing Fuels, recognized around the world for performance fuels and chemicals, was awarded the coveted PRI Global Media Award for its new STAY FROSTY™ Race Ready Coolant.

Motorsports journalists from the United Kingdom and Canada, tasked with identifying and discovering what new products are likely to succeed in their home countries, selected STAY FROSTY.

“The journalists that make up the PRI Global panel are highly respected,” said Bruce Hendel, VP’s Vice President, North America Sales – Race Fuels & Consumer Products. “Their opinions really matter because they know their markets. With the help of this endorsement there’s an even stronger probability STAY FROSTY will do well in North America and overseas. With the extensive distribution network we have in place it will be very easy for racers and enthusiasts to keep cool and STAY FROSTY when it counts.”

The PRI Global Media Award is the second prestigious award VP and STAY FROSTY have received for 2019. In November, the Specialty Equipment Manufacturer’s Association panel of international media voted STAY FROSTY one of the best new products at the SEMA Show.

For more information about VP and its products for racers, enthusiasts, and general consumers visit

About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea, and air since 1975.  VP is also the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, Pirelli World Challenge, PDRA, Rally America, SCORE, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies.

VP Racing Fuels’ retail branding program is re-imaging gas stations and convenience stores across North America, flying the VP brand colors.  Each location provides distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing.  VP’s most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines. More information is available online at
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VP Contact: Bruce Hendel, 210.635.7744, ext. 203 or [email protected]