Skip to main content


San Antonio, TX (May 1, 2018) VP Racing Fuels, Inc., today announced the launch of ATF PRO™, the newest addition to VP’s popular Madditive® product line.

ATF PRO, a high tech additive for automatic transmission fluids, was built to extend transmission life, double the ATF drain interval, and reduce transmission-operating temperatures by up to 40⁰ Fahrenheit. In addition, ATF PRO also meets the needs of diesel, heavy duty, and performance vehicle applications.

“Transmissions are often forgotten about until something goes wrong. Our customers rely on VP for performance and endurance and ATF PRO additive was designed for that same purpose,” stated Bruce Hendel, VP’s Vice President, North America Sales – Race Fuels & Consumer Products. “ATF PRO is the latest in product development from our Mad Scientist, adding to our extensive line of VP Madditives.”

For more information about VP and its products for consumers, enthusiasts, and racers visit

About VP Racing Fuels

VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975.  VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, Pirelli World Challenge, PDRA, Rally America, SCORE, and ARA among more than 60 VP-sponsored series and sanctioning bodies.

As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing.  VP’s most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™ and VP Racing POWERWASH™. More information is available online at

# # #

VP Contact: Bruce Hendel 210.635.7744 or [email protected]