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Las Vegas, NV (October 31, 2018) VP Racing Fuels, Inc., regarded around the world as the leader in performance fuels and lubricants, today revealed their new STAY FROSTY™ coolants for high performance engines and for race competition.

“STAY FROSTY is a proprietary coolant formulated for engines that require additional protection from overheating,” said Andy Deel, Division Manager – VP Consumer Products. “In street and off-road uses, operating temperatures are reduced by up to 25° F compared to the conventional glycol-based coolants. For race applications, the ready to use STAY FROSTY race formula can reduce temperatures by as much as 100°F and since there’s no glycol, track surfaces won’t get slippery if there’s a spill or leak.”

Overheating an automotive or motorcycle engine will not only ruin an outing but can cause significant, costly damage. VP’s R&D team has been working with engine builders, racers, tracks, and race series from around the world for over forty years. The technology employed in STAY FROSTY High Performance and STAY FROSTY Race Formulas delivers two more products aimed at helping engines stay healthy.

COOL DOWN™, a VP Madditives® coolant enhancer, can be added to any radiator coolant system and is particularly helpful in racing, street, RV, and tow vehicle applications. Reducing cylinder temperatures by up to 50°F, COOL DOWN also protects sensitive aluminum alloys from corrosion and lubricates all vital coolant system components.

Visit VP during SEMA at booth # 23919.

For more information about VP and its products for racers, enthusiasts, and general consumers visit

About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975.  VP is also the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, Pirelli World Challenge, PDRA, Rally America, SCORE, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies.

As part of a retail branding program, gas stations and convenience stores across the North America are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing.  VP’s most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines. More information is available online at
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VP Contact: Andy Deel, 210.635.7744, x207, or [email protected]