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San Antonio, Texas, USA (April 13, 2024) – VP Racing Fuels, Inc., recognized worldwide as the leader in performance fuel products, today announced its partnership with the UFC, the world’s premier mixed martial arts organization, to commemorate UFC 300 tonight in Las Vegas, Nevada. In addition to UFC® 300, the sponsorship package includes two additional events, UFC 301 in Rio De Janeiro, Brazil, and UFC 302 in Newark, New Jersey.

“VP Racing is excited to bring our Makin’ Power brand to the incredibly exciting world of UFC”, said Alan Cerwick, President and CEO of VP Racing. “We’ve always been associated with and supported heart-pounding exciting sports and world-class athletes. Adding UFC to the portfolio of fan-favorite events we support is a milestone we are all very proud of.”

UFC 300 will bring the sport’s best-ever fight card to fans across the world. The main event, UFC 300: Pereira vs. Hill, will be held this Saturday at 10:00 p.m. Eastern Time from the T-Mobile® Arena in Las Vegas. VP’s name, logo, and messaging will reflect the support VP Racing brings to the evening.

Fans should also get ready for this Saturday when they can enter the VP Racing | UFC 302 Sweepstakes at VP-UFC.COM for a chance to win an exciting package of prizes. One lucky fan will win two UFC 302 P2 tickets for the exciting fight in Newark, New Jersey, on June 1st, a $1000 Southwest Airlines® Gift Card, a $1,000 Visa® Gift Card, two $250 UFC Store Gift Cards, and a VP Prize Package valued at $750, for a Total Prize Value Over $4,000!

For more information about VP and its products for racers, enthusiasts, and general consumers, visit

About VP Racing

VP Racing is best known as the World Leader in Racing and Performance Fluids, powering champions in virtually every form of motorsport on land, sea, and air since 1975. VP powers the IMSA WeatherTech SportsCar Championship, MotoAmerica, World Racing Group, World of Outlaws, Fanatec GT World Challenge America, AMA Supercross, American Flat Track, SCORE, USAC, NMCA/NMRA, and more than 60 sponsored series and sanctioning bodies. VP is also the official performance coolant of IMSA, American Flat Track, and ATVMX.

VP also sells a full line of consumer products, including ethanol-free VP outdoor equipment fluids formulated for 2 and 4-cycle outdoor power equipment, lubricants, VP Madditive® automotive performance additives, Stay Frosty® performance coolants, car appearance products, and accessories through national home improvement, automotive parts, and online retailers. The company also offers a program to independent operators of convenience stores and gas stations, car wash, quick lube, and marinas to brand as VP Racing and resell the company’s full range of automotive performance and outdoor small engine products. For more information, visit

About UFC®

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and 259 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million TV households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit and follow UFC at and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.

VP Media Contact
: Bob Merz, [email protected] or 832-244-6305