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San Antonio, TX (February 18, 2019) VP Racing Fuels, Inc., recognized around the world for offering performance advantages for all forms of motorsports, will have its retail advantages for fuel marketers on display in booth #1202 at the Western States Petroleum Marketers Expo at the Mirage Hotel in Las Vegas February 19-21.

“WPMA attracts the best fuel marketers on the West Coast,” said Chris Wall, VP Racing Fuels Senior Director – Branded Retail. “Knowing that, we want to invite companies and individuals who are looking to improve their operations, and operating profit to come to the VP booth where we can share how VP combines the most cost-effective, best station branding program with best-in-class marketing support and product development in the industry.”

VP’s TANK GUARDIAN™ diesel contamination prevention system is a must-see for diesel dealers and distributors at the WPMA. Showcasing VP’s Tank Snake™ Water Absorber paired with its specifically designed Diesel Armor™ Fuel Conditioner additive, the TANK GUARDIAN system can have a tremendous impact on reducing operating costs,” said Brandon Adams, Business Development, Tank Guardian. “The potential savings in time and money for owners and operators of diesel equipment are substantial.”

Since entering the c-store industry, VP has converted hundreds of c-stores in the U.S., Canada, and Mexico in a very short time. VP offers a comprehensive list of products and business services designed to help existing c-store, gas station, quick lube, and car wash businesses easily convert, improve margins, and reduce credit card costs. New site programs are also available.

VP generates over $150 million in annual impressions to 210 million drivers every year. For example, VP achieved over 3 billion consumer impressions with its MAD SCIENTIST® Monster Jam truck front flip alone. This exemplifies significant traffic-building marketing support with national ads, national promotional programs and cross promotions with VP branded properties.

Closer to home, VP’s dedication to improving customer performance has resulted in their domination of all forms of racing on the West Coast. As the Official Fuel Supplier to SCORE and BEST IN THE DESERT as well as the World Finals at Lake Havasu, Weathertec Raceway at Laguna Seca, and countless others, VP’s presence in the region continues to grow. Product development for racers, enthusiasts, and general consumers is ongoing and with an expanded focus on fuel performance for marketers and consumers that work with diesel.

For more information about VP and its products for marketers, racers, enthusiasts, and general consumers visit

About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, Blancpain GT World Challenge America, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, PDRA, SCORE, Best In The Desert, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies.

As part of a retail branding program, gas stations and convenience stores across North America are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing.  VP’s most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines. More information is available online at
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VP Contacts:

Chris Wall at 210.861.1145 or [email protected]

Brandon Adams, 210.635.7744, ext. 4, or [email protected]