New Truck Stop Sees Increases in Monthly Sales
SAN ANTONIO, TX (July 18, 2017) As Sam Trinh contemplated branding the new truck stop he was constructing in Bryan, Texas, a conversation with friend, Neal Do, brought some clarity. Do had already converted 13 stations to the VP Racing Fuels brand in Oklahoma and raved about VP’s advantages, including a lower cost of supply, new revenue streams and most importantly, increased profits. A subsequent conversation with Bryan Noonen, VP’s Wholesale Brand Development Manager, sealed the deal and Trinh’s Aggieland Truck Stop now sports a VP Racing Fuels logo and smiling “Mad Scientist®” on the canopy.
According to Trinh, even before his grand opening this past March, customers were pleasantly surprised to find VP’s race fuel blends in 5-gallon pails at Aggieland. “Just as Neal said, the VP brand is well-regarded among performance enthusiasts and they’ll go out of their way to get race fuel, VP Madditives®, VP fuel jugs and other VP-branded products. Each of these represents a new revenue stream that helps make us more profitable.”
“Our gas volumes and inside sales have increased 10-15% each month since we opened and I anticipate that trend will continue,” Trinh added. “Once my branding contracts expire on my other six stores, I’m hoping to convert them to VP as well.”
“Sam’s experience is a great illustration of what VP’s program can do for a station owner,” said Noonen. “Not only does it offer favorable margins on unbranded supply, lower credit card fees and new revenue streams that aren’t available anywhere else, but the owner enjoys much more control over his business with far fewer rules and restrictions.”
More information about VP Racing Fuels’ retail branding program is available atVPRacingFuels.com/Branding.
About VP Racing Fuels
Leveraging its 40+ year racing heritage and reputation for performance, VP Racing Fuels is among the most innovative and fastest growing brands in the country. VP’s retail branding program enables gas stations and convenience stores to reduce their credit card processing expenses and lower their cost of supply as well as increase revenues with new profit centers built on VP-branded products, all while gaining more control over their business.
Best known as the World Leader in Race Fuel Technology™, VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, Formula Drift, NMRA, NMCA PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies. More information is available online at VPRacingFuels.com/Branding.
Sam Trinh: 979-575-4545; [email protected]
Bryan Noonen: 210-289-6000; [email protected]