Distributor Looks to VP Program to Make Independent Sites More Competitive
SAN ANTONIO, TX (February 28, 2017) VP Racing Fuels, Inc. today introduced Home Service Oil as its newest partner in VP’s national retail branding program. A wholesale fuel distributor based in Barnhart, Missouri, Home Service owns and operates nine Express Mart c-stores and supplies 60 other retail sites across Missouri, Arkansas and Illinois.
“We operate in an area with some strong major brands and super independents so we’ve been looking at ‘unbranded’ programs in hopes of becoming more competitive,” said Zach Mangelsdorf, Sales Manager for Home Service Oil. “VP Racing Fuels offered the most compelling package including an attractive image at a relatively low cost, the opportunity to save $.08-.12 per gallon with unbranded supply, and new profit centers driven by VP-branded products.”
Home Service is in the process of reimaging its first site with the VP brand in Piedmont, Missouri, and anticipates having four more sites converted by year’s end. “We plan to offer VP’s complete product line in each store including its VP Madditive® performance chemicals, VP Small Engine Fuels and most notably, VP’s off-road race fuel blends. These all represent new profit centers that will attract new customers we wouldn’t otherwise capture, customers who will drive out of their way to find them,” said Mangelsdorf.
“We’re excited to have Home Service Oil on the VP team,” said Alan Cerwick, President of VP Racing Fuels. “Home Service has a great reputation for doing what is right for their dealers, and we look forward to working with them to help their dealers become more competitive.”
About Home Service Oil
Home Service Oil Company is a supplier of heating oil, diesel fuels and gasoline delivered by professionally trained personnel to homes, farms, construction sites and commercial accounts. It also supplies racing gas, methanol, aviation gasoline, and Jet Fuel among other specialty fuel products. Home Service can provide tanks, pumps and other petroleum equipment to meet most any fleet fueling need.
About VP Racing Fuels
Leveraging its 40+ year racing heritage and reputation for performance, VP Racing Fuels is among the most innovative and fastest growing brands in the country. VP’s retail branding program enables gas stations and convenience stores to reduce their credit card processing expenses and lower their cost of supply as well as increase revenues with new profit centers built on VP-branded products, all while gaining more control over their business.
Best known as the World Leader in Race Fuel Technology™, VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, Formula Drift, NMRA, NMCA PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies. More information is available online atVPRacingFuels.com/vp-branded-gas-stations/.
Home Service Oil
Zack Mangelsdorf: 314-420-4536; [email protected]
Matt Schuster: 210-784-6708; [email protected]
VP Media Relations
Steve Scheidker: 210-635-7744; [email protected]