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SAN ANTONIO, TX (May 12, 2016) Officials with VP Racing Fuels today announced the addition of Rice Oil Company to its roster of retail branding partners. Based in LaFollette, Tennessee, Rice Oil has supplied the mining, convenience store and other industries for 36 years and currently supplies 12 retail locations in Tennessee, Kentucky and Virginia. It recently converted its first site to the VP brand in Jellico, Tennessee.

“In evaluating VP’s branding program, we feel it’s one of the best images out there,” said Odus Mundy, Owner and President of Rice Oil. “Plus VP’s credit card processing fees are substantially lower and the opportunity to purchase unbranded supply means we won’t be locked in to a major brand.

“We’ll generate new revenue streams with sales of VP-branded products including its off-road race fuel blends in 5-gallon pails. Although the first site we reimaged isn’t close to any race track venues, there are plenty of performance enthusiasts with street rods and muscle cars in the area that will be attracted to the VP brand. Any dealer who’s struggling to compete in today’s environment can benefit from VP’s program with new revenue, lower expenses and the increased profits that come with them.”

“The Mundys, and Rices before them, have built a successful business based on quality products and service and we’re proud to have them as partners in our retail branding program,” said Alan Cerwick, President of VP Racing Fuels. “We look forward to growing our businesses together for years to come.”

For more information about Rice Oil and VP Racing Fuels’ retail branding program, contact Rice Oil at 423-562-2248 or visit

About Rice Oil
Paul and Judy Rice purchased Parrot Oil Company in 1980, and changed the name to Rice Oil Company. The Rices were committed to providing excellent quality and service as well as superior products to the mining industry, convenience store industry, and more.

Rice Oil was purchased in 2007 by Odus Mundy and Addie Rice Mundy who have continued to provide quality services. Rice Oil continues to serve clients they have served since 1980.More information is available at

About VP Racing Fuels

Leveraging its racing heritage and reputation for performance, VP Racing Fuels is among the most innovative and fastest growing brands in the country. VP’s retail branding program enables gas stations and convenience stores to reduce their credit card processing expenses and lower their cost of supply as well as increase revenues with new profit centers built on VP-branded products, all while gaining more control over their business.

Best known as the World Leader in Race Fuel Technology™, VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies. More information is available online at