TOPEKA, KS (May 9, 2016) – Officials with the New Heartland Park Topeka today announced VP Racing Fuels has been named the track’s Official Fuel for 2016 and 2017. The sponsorship encompasses Heartland Park’s dragstrip, oval track, road course and a new motocross track opening this month. As part of the agreement, the track will have three blends of VP Racing Fuels available at its fuel station – C12™, VP110™ and Motorsport 100™ – with service provided by VP Heartland, VP’s distributor based in Manhattan, Kansas.
“VP Racing Fuels has a long history of supporting all forms of motorsports and we’re happy to bring them on board as our partner,” says Jeff Lacina, Director of Marketing and Communications for the New Heartland Park Topeka. “VP sets the bar for quality and consistency, and its fuels are famous for superior power and performance. It’s a real benefit to our racers to have convenient access to VP’s fuels at the track.”
“The new management team at Heartland Park has great plans for the facility and it’s exciting to enter into this new partnership with them,” said Justin Bolt, owner of VP Heartland. “We look forward to supporting the new owners and particularly its sportsman racers with quality products and superior service for many years to come.”
As Official Fuel, fans will see VP Racing Fuels’ presence via billboards and signs throughout the Heartland Park Topeka complex. Additional exposure will come through the track’s social media and website.
More information about VP Racing Fuels and its products is available at vpracingfuels.com. For local fuel needs, contact Justin Bolt at VP Heartland at 785-539-2700 or firstname.lastname@example.org. Technical questions regarding fuel selection and tuning can also be directed to VP’s full-time Tech Support staff at 812-878-2025 or email@example.com.
About VP Racing Fuels:
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975. VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, World of Outlaws Sprint Cars and Late Models, AMA Supercross, Formula Drift, NMRA, NMCA, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.
As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more. VP also markets VP PowerMaster® hobby fuels for R/C racing. More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.
About The New Heartland Park Topeka:
The New Heartland Park Topeka is a multi-purpose motorsports and outdoor events facility located in Topeka, Kansas. The facility opened in 1989 and features a championship NHRA sanctioned ¼ mile drag strip, a road course with four different configurations, a 3/8-mile clay oval and new motocross track. Owners of the facility are Chris Payne and Todd Crossley of Shelby Development, LLC who purchased the facility in January of 2016. Weekly race programs began in April with the NHRA Kansas Nationals scheduled for May 20-22 and the Manufacturers Series on October 21-23.