Distributor to Help Expand VP Brand in Southern California
SAN ANTONIO, TX (May 5, 2016) Officials with VP Racing Fuels today introduced Ramos/Strong, Inc., dba RSI Petroleum Products, as the newest partner in its retail branding program. Based in Mojave, California, RSI supplies 60 retail sites throughout Southern California, primarily east of the Sierra Nevada range.
“We’ve done well in the unbranded retail market, but VP Racing Fuels takes that concept to another level,” said Larry Mitchell, Vice President, Secretary & General Manager of RSI. “The ability to purchase unbranded supply at a lower cost is key to competing with the independents, but the VP brand also has greater appeal to the performance enthusiasts in our customer base. With each VP-branded site carrying 5-gallon pails of race fuel, they’ll attract this key customer segment and generate a significant new revenue stream, particularly at sites near racing and recreational venues like the Glamis sand dunes.
“VP’s branded additives and small engine fuels also generate new revenues and their low credit card fees will reduce our expenses. All these factors serve to increase profits so it was an easy decision for us and will be more beneficial to our dealers.”
“RSI Petroleum has used the unbranded model to build a successful business, so they quickly recognized how they can leverage the added value VP brings to enhance that model,” said Alan Cerwick, President of VP Racing Fuels. “Southern California represents a relatively untapped market for us so we’re excited to partner with RSI and work together to grow our businesses in that region.”
About RSI Petroleum
RSI offers a variety of services including bulk gasoline and diesel fuel delivery, lubricants, branded and unbranded retail service contracts, cardlock fueling, and remote tank monitoring. Bulk fuel services range from 100 gallon bobtail deliveries to 9,000 gallon truck and trailer deliveries. RSI offers a wide variety of branded and unbranded gasoline and diesel products to commercial fleets and retail gasoline stations, along with bulk and packaged lubricants.
About VP Racing Fuels
Leveraging its racing heritage and reputation for performance, VP Racing Fuels is among the most innovative and fastest growing brands in the country. VP’s retail branding program enables gas stations and convenience stores to reduce their credit card processing expenses and lower their cost of supply as well as increase revenues with new profit centers built on VP-branded products, all while gaining more control over their business.
Best known as the World Leader in Race Fuel Technology™, VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies. More information is available online at VPRacingFuels.com/Branding.